My role: User Interface - Information and Visual Designer
Client: Videocon consumer durables (www.videoconworld.com)
Process: User research, usablity evaluation, color and icon trends study, prototyping
Tools: Usability Heuristics, Trend study Coreldraw, Adobe CS, Wireframing, Mockups
With the indegenious design and development of LCD TVs, Videocon needed a new user interface for menu system that could break the traditional third party vendor provided vintage graphical user interface. The new GUI were to be introduced in all the LCD TVs and replace the old third party provided UI. A new navigational structure and fresh icon designs were needed to design a new menu system.
Trendy icons, dynamic design, fresh color theme, form (graphical) follows function
The decision was made by a committee of dealers, sales and marketing team to move ahead with the darker theme and replace all text with icons. Further, an icon bank was created to give metaphors to various TV functions that were available.