My role: User Interface designer and promo video co-creator
Client: Branch for International Surgery at The Vancouver General Hospital (internationalsurgery.ubc.ca)
Process: Market research, Stakeholder interviews, online survey, persona development, interaction pattern study
Tools: MS Visio, Coreldraw, Adobe cs
Branch for International Surgery offers numerous online surgical care courses for the doctors and residents worldwide, who are interested in themes such as humanitarian disaster and global trauma care. This project was part of a bigger marketing project, secured through MBA internship program at Universoty of British Columbia. The aim of this project was to improve the information architecture, content and usability of the website so that the users could easily locate the information they need in order to register digitally.
Must haves: Novel information architecture - based on research, introduction and educational short videos, a professional landing page, ease of access.
Nice to haves: Online registration automation, smooth transitions, micro interactions.
The whole navigation model of the website was re designed after pointing out flaws in the information flow during usability testing. Menu items were consolidsated and regrouped considering heirarchy.
The following images capture the wireframes for homepage, study page, course details and introduction.
I was part of the team that shot and conceptualized the interview videos. The videos can be viewed here: https://vimeo.com/user14571992
The governing council approved the Branch’s plan to
launch more e-courses, and also approved launch of the Master of International Surgery online program.
The branch saw a healthy increase in participation and awareness
In vew of the branch’s growth, in 2013, the branch was fully merged with the School of Medicine at UBC